ANGELA GERHARDT, PMP

CREATIVE PROJECT MANAGEMENT | GRAPHIC DESIGN
Boise, Idaho 83702
agerhardt@cableone.net | 208.344.5467

I AM:
CREATIVE | Highly FOCUSED | motivated | EXPERIENCED | Technical
INNOVATIVE | PMP Certified | EXPERIENCED in brand STRATEGY – internet PRESENCE – SEO

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CORE COMPETENCIES
Technical Project Management | Strategic Planning | Budget Control
Vendor Management | Workflow Management
Training Documentation | Process Improvement
Project and Team Leadership | Search Engine Optimization [SEO]
Ad Campaign Management | Brand Strategy Implementation
Graphic Design | Marketing Communications
Email Marketing | Copywriting and Editing

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PROFESSIONAL EXPERIENCE

    Freelance Graphic Designer 1989 to present
Create marketing collateral for local businesses that include St. Luke’s Humphreys Diabetes Center‘s $10,000 Weight Loss Challenge, Ladd Family Pharmacy, German Star Automotive and the Eagle High School Lady Mustangs basketball team. This includes working directly with local and national print vendors to provide print-ready artwork files, marketing strategies and educational information.

I am the administrator for the Eagle High School Lady Mustangs basketball team website, Facebook and Twitter communications to disseminate information on practice and games to players, faculty, students and parents.

I write, publish and provide sole photography, networking, social media and advertising for DuhmesticDiva.com, a blog designed to highlight creative home ideas, tips and recipes.

    SEO Project Manager – The Wedding Chicks August 2011 to present
Develop innovative and engaging feature content and apply search engine optimization techniques with exceptional writing skills. Combined with strong project management skills and end to end execution, apply proactive daily monitoring to vendor areas, Pinterest boards, develop content for features and coordinate communication within the WordPress environment. Boost search engine optimization to assist vendors in creating brand awareness and increasing internet traffic. Provide educational SEO training to paid vendors to boost website traffic and business.

    Marcom Project Manager – Hewlett-Packard Company, Boise, Idaho, May 1997 to May 2009
Successfully directed competing, global agencies to develop a web-based workflow application that integrated brand consistent marketing tools with 5 global regions to provide a cohesive workflow and content management packaging solution. As lead PM I managed upgrades and functionality improvements, trained users and managed service level agreements with IT for 24/7/365 support. The program documented $990,000 yearly savings.

Designed and directed the file transfer protocol for integrating all IPG marketing support content to the corporate HP Asset Library. This solution provided clients and partners worldwide a 50% time-saving alternative to previous asset acquisition for marketing content.

Through planning, direction and execution of worldwide photo shoots, both in studio and on location in the Asia-Pacific region, managed the development of collateral and communications material to support brand initiatives for HP LaserJet print samples, POS collateral in retail, advertising campaigns, trade shows and market research.

Solely responsible for the creation of new photo planning workflow processes for the “Hit Print” campaign that made advertising materials available for print and electronic media 3 months earlier than previous campaigns, speeding up planning opportunities for other groups, including legal, regulatory, environmental, marketing and corporate clients for up to 34 languages in 5 regions with extremely tight budgets and schedules.

Efficiently led 20+ global agencies in marketing programs, developing collateral, print samples and packaging to support brand initiatives for LaserJet SMB and Enterprise for retail environments, POS, trade shows and market research initiatives.

    Directory Communications  – AT&T (formerly BellSouth Advertising), Atlanta, Georgia
Proposed, created and led a two year formal training program for Adobe Illustrator and Photoshop for 120 graphic designers in a four-state region to support efforts to decentralize teams for increased advertising sales.

Led a Total Quality group to provide specs, standards and feedback for outside vendors to improve communications and reduce internal scrap costs.

Conceptualized and designed display advertising initiatives with an emphasis on customer satisfaction and Total Quality.

Chosen as one of three employees to work one-one-one with executive sales teams in pilot program to increase top level advertising satisfaction. This pilot led to the current business model in place 15 years later.

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TECHNICAL EXPERTISE
Adobe PhotoShop | Adobe Illustrator | Adobe InDesign | Microsoft Excel | PowerPoint | Word | SharePoint | WordPress | FTP

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VOLUNTEER WORK
Genesis World Missions | Idaho Food Bank | Habitat for Humanity | St. Luke’s Humphreys Diabetes Center

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PROFESSIONAL AFFILIATIONS
Member, Project Management Institute (PMI) – #1351493 | Member, PMI Western Idaho Chapter

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EDUCATION
Project Management Professional (PMP), Certified through Project Management Institute (PMI), 2010
Bachelor of Fine Arts, Graphic Design, University of Georgia, 1989